Exciting solutions for a sustainable future

Our idea is simple, yet global. Together with our partners, forest owners, financiers, researchers and entrepreneurs, we will get better at making the most of forests and everything that can be done with forests. We will develop new products and services based on forestry and wood as a perpetually renewable raw material. We will develop new ways of experiencing the forest. We will develop new ways of owning and cultivating forests. And we will create new companies and jobs for the people who live in forest regions.

Many others have started down this road, but far too slowly. Many great ideas lack financing, have become lost in the halls of commerce, stuffed into government binders, jotted down in memos and notes and forgotten, or studied ad infinitum without ever reaching the rich soil where they can germinate and grow into something new and vitally important for humanity.

Hållbar framtid genom nya produkter

We have started in the village of Granö in Västerbotten, northern Sweden. We are our own workshop. Here, we can go from talk to action in a single morning. We have discussions at the breakfast table, decide what we should do, open the door and walk into the forest – to do what we said we would. And find out what works. This can include anything from planting seedlings in a new way, using wood instead of other raw materials, or making the forest accessible as an area for fitness and wellness for many, many more people. Or why not teach others how to use ten different species of wood to build a sustainable house?

Our goal is to find solutions that work locally in Granö – and then make them work globally.

En hållbar framtid där trä ersätter plast