Our idea is simple, yet global. Together with our partners, forest owners, financiers, researchers and entrepreneurs, we will get better at making the most of forests and everything that can be done with forests. We will develop new products and services based on forestry and wood as a perpetually renewable raw material. We will develop new ways of experiencing the forest. We will develop new ways of owning and cultivating forests. And we will create new companies and jobs for the people who live in forest regions.
Many others have started down this road, but far too slowly. Many great ideas lack financing, have become lost in the halls of commerce, stuffed into government binders, jotted down in memos and notes and forgotten, or studied ad infinitum without ever reaching the rich soil where they can germinate and grow into something new and vitally important for humanity.